Welead Inc. is a non-profit convener of the African and Caribbean diaspora. A year-round platform where cultural celebration and economic opportunity advance together.
Our calendar runs January through December — from the streets of Houston, home to one of the largest Nigerian diaspora communities in Texas, to the diplomatic circles of Washington, D.C., and now Birmingham, Alabama.
We deliberately pair public, family-friendly cultural celebration with serious business and policy convening, so that heritage and economic opportunity advance together — for our community, and for the cities that host us.
Read Our Mission
Led by community. Founded and run by diaspora leaders, for the diaspora.
Conservative, methodology-backed estimates. Full breakdown by category, program, and timing in the interactive 2025 Economic Impact Report.
Alongside partner Culturally Naija, WeLead helped grow a public celebration of Nigerian heritage into a 3,000-person flagship taking over a Houston city block — now a decade-strong tradition.
The African Unity Ambassadors Ball and the Diaspora Business Roundtable brought African heads of mission, business leaders, and trade representatives to the same table.
Six programs, two major metros, 4,550 people reached, and an estimated $1.5M+ in community economic impact — with transparent, defensible methodology.
WeLead is the primary contractor for Moja Fest Birmingham, extending our proven festival and economic-development playbook to a new municipal partner: the City of Birmingham.
Six programs across two major metros in one year — including a 3,000-person public festival and a national diplomatic gala.
An estimated $1.5M+ in community economic impact and ~61 jobs supported, with transparent methodology a city can stand behind.
Active institutional grant relationships and live donation infrastructure — equipped to receive grants, sponsorships, and contributions today.