Houston · Washington, D.C. · Birmingham

Culture. Commerce. Community.

WeLead Inc. connects the African diaspora through cultural celebration, diaspora business, and women's leadership — turning heritage into opportunity. In 2025, our programs reached 4,550 people and generated an estimated $1.5M+ in community economic impact.

Cultural FestivalsDiaspora BusinessWomen's LeadershipMunicipal Partnerships
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People reached in 2025
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Jobs supported (FTE)
Who We Are

A year-round platform for diaspora culture and economic opportunity.

WeLead Inc. is a nonprofit convener of the African and Caribbean diaspora. Our calendar runs January through December — from the streets of Houston, home to one of the largest Nigerian diaspora communities in Texas, to the diplomatic circles of Washington, D.C.

We deliberately pair public, family-friendly cultural celebration with serious business and policy convening, so that heritage and economic opportunity advance together — for our community, and for the cities that host us.

WeLead Inc. leadership
Led by community.Founded and run by diaspora leaders, for the diaspora.
2025 Programs

Six programs, one mission.

Flagship · Houston

Nigeria Cultural Parade & Festival

Houston, TX · with Culturally Naija

A public celebration of Nigerian heritage taking over a city block with music, fashion, food, and intergenerational programming.

3,000 attendees
Flagship · D.C.

African Unity Ambassadors Ball

Washington, D.C.

Our black-tie flagship alongside D.C.'s diplomatic calendar — convening African heads of mission, business leaders, and cultural figures.

250 attendees
Year-round

Naija Culture Hub

Houston, TX

Our always-on community platform — sustaining the programming pipeline, engagement, and infrastructure behind every Houston activity.

700 engaged
Pan-African

Africa Day in May

Houston, TX · May 25

A deliberately continental commemoration honoring the founding of the African Union, blending performance with forward-looking dialogue.

350 attendees
Business

Diaspora Business Roundtable

Washington, D.C.

A working session of African and African-American business leaders, policy stakeholders, and trade representatives focused on deal-flow.

100 leaders
Virtual · UN Women

Women's Month Virtual Session

Online · March 2025

Held under UN Women and the Commission on the Status of Women — spotlighting women of color in higher education and civic life.

150 attendees
2025 Community Economic Impact

Celebration that pays the community back.

Our events drive real spending across host cities — before, during, and after — on travel, hotels, food, marketplace and vendor sales, and local hiring.

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Total economic impact
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Attendee spending in host cities
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Jobs supported (FTE-equivalent)
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Documented funds mobilized

Conservative, methodology-backed estimate. Full breakdown — by category, program, and pre/during/post timing — in the interactive 2025 Economic Impact Report.

Open the full impact report →
In Progress · 2026 Flagship

Moja Fest Birmingham

Primary Contractor

Our diaspora model, delivered for a city.

WeLead Inc. is the primary contractor for Moja Fest Birmingham — extending our proven festival and economic-development playbook to a new municipal partner, the City of Birmingham.

  • City of Birmingham municipal partnership
  • Cultural celebration + measurable economic return
  • Local vendor, hospitality & tourism activation
  • Built on a documented multi-city track record
Partners & Sponsors

Trusted by leading institutions.

2025's deepest sponsorship year on record, alongside past supporters of our flagship convenings.

For Municipal & Institutional Partners

A capable, contract-ready partner.

Proven delivery

Six programs across two major metros in one year, reaching 4,550 people — including a 3,000-person public festival and a national diplomatic gala.

Measurable economic return

An estimated $1.5M+ in community economic impact and ~61 jobs supported, with transparent methodology a city can stand behind.

Grant & donation ready

Active institutional grant relationships and live donation infrastructure — equipped to receive grants, sponsorships, and contributions today.